Processes bring order to the environment/business and form guidelines for those operating within that given environment. Robots can follow processes as well if not better than a human could. Can creativity exist within those structures?
However, maybe just maybe, you as the human element in the process can bring creativity to the table and make the process malleable? Now suddenly there are numerous ways of getting things done creatively within the structures, making them more fluid. And also of pleasing your customers if we were to use empathy/humanity in service and make the experience a memorable one.
vineetajakhar 